Press falls into 3 main groups:
- National Press, offers national coverage, for example The Sun
- Regional Press, offers regional coverage, for example The London
Evening Standard
- Local Press, offers local single town coverage.
National Press gravitates between high circulation but down market
publishers like the Sun to low circulation upmarket broad sheet publishers
like the Independent. Generally speaking, this would be used to promote
national brands although certain newspapers will regionalise editions to
facilitate regional coverage.
Regional advertising can be purchased on either a stand-alone
basis or as part of a package to achieve national coverage.
Local Press offers local businesses entry level costs and the facility to
advertise products or services that maybe of appropriate local interest.
Client : Ocean Finance
Brief:
Design A4 bound insert for Yellow Pages and
prepare for print. Concept to stay in conjunction with
existing corporate identity. All images sourced for
client by Kats Graphics.
As a recognised advertising agency, Katsgraphics receive an agency discount for advertisement placement with most publication's. A percentage of this discount is given to our client's which makes passing your advertising account to us cheaper than doing it yourself. We follow through on all the detail of the campaign from initial media liason to final receipt of artwork.
Proofing is via email, fax or post depending on time constraints. When you are happy with your artwork we make sure it's delivered to the correct publication by the appropriate method ; on disk or via ISDN, ADS, ADFAST or Quickcut.
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Client : Ocean Finance
Brief : Design new concept for various size advertisements to run along side existing design. 1 month campaign with daily insertions into major national publications.
-The SUN
-News Of The World
-Daily Mirror
-Sunday Mirror
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Client : Mortgage Nation.
Brief :Create a new concept
targeting homeowners nationwide. Full page and half page mono adverts. Lauching as a on-going weekly national advertising campaign.The content is updated and changed regulary to flutuate with the current mortgage market. Professional Photography taken by Kats Graphics.
-Daily Mail
-Mail On Sunday
-Daily Mirror
-Sunday Mirror
-Daily Express
-Sunday People
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Client : Buckley Stephens & Co.
Brief : Design a friendly concept with an image of a woman telephonist included, targeting people in Debt. 7x2
spot red & mono advertisements to be used in a national press campaign.
-The SUN
-Daily Record
-Daily Mirror
-Daily Mail & Sunday Mail
-Metro Scotland
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Client : Mallins Debt
Consolidation Specialists.
Brief : Create an eye catching concept targeting people in
financial difficulties for a national advertising campaign to be produced in mono, spot colour and full colour. Royalty free image from Kats Graphics Image Libray.
-Daily Mirror
-Mirror supplement magazine
-The SUN
-SUN supplement magazine
-The Star
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Client : HughMark International.
Brief : Design 15x2 mono
advert for a large Saturday
market for insertion into the
local press.
-Harlow Star
-Redbridge & West Sussex
Guardian
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If you would like more information on
advertising within the publishing industry
please find some USEFUL LINKS below:
www.newspapersoc.org.uk
www.publishers.org.uk
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