Corporate Identity & Stationary

DIRECT MAIL can be a useful direct marketing tool and response
figures of between 1% and 3% can be expected.


Direct Mail can take a number of forms:
1. Newspaper inserts
2. Door drops
3. Linked to regular mailings (e.g. Barclaycard bills)


It is worth taking the following into account:
1. Creative can be expensive due to design and production costs being required
2. Many 'DM' mailing lists are badly tended and consequently out of date. Be careful.

Client: Tiger Financial Services

Brief Design A5 drop insert with a high impact, eye catching concept. Targeting home owners.

Client: Morton Securities

Brief Design A5 mailshot with a covering letter. Concept has to be friendly and keeping to newly created Corporate ID. A mailing list of thousand’s of named potential clients, is purchased at a cost per name given. The mailshot is then sent direct to them through the post.

Client: The Society of British Aerospace Companies

Brief: Creative pitch for Farnborough Airshow. Design a A3 poster with a new concept targeting families for a fun day out watching various flying machines. New Concept is to be carried through with a Radio Campaign.

Client: Mallins Debt Consolidation Services

Brief Design A3 Poster for Ambient Media, concept is to be in relation with the placement of the poster(to be placed in bingo hall female lavatories nationwide). Image sourced by Katsgraphics and manipulated in our studio.